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Silicon Motion Acquires ARC License to Target Digital Multimedia and Solid State Storage DevicesJanuary 21, 2009 -- ARC International announced that Silicon Motion Technology Corp. has taken a license to design ARC's IP into chips for high-volume consumer multimedia products such as mobile TV, portable media players and MP4 players, as well as flash memory and solid state storage devices. Using ARC's configurable multimedia IP platforms, Silicon Motion determined it can rapidly design highly differentiated chips that cost less and operate more efficiently than alternative solutions. And utilizing ARC's technology across Silicon Motion's product portfolio can bring multimedia capabilities to consumers in new and exciting devices in a cost efficient way. "Demand in digital multimedia has created a significant increase in consumer and embedded devices that allow users to view, store, share, and enjoy their pictures, video and digital music anytime and anywhere," said Wallace Kou, President and CEO of Silicon Motion. "ARC has been a good partner in delivering IP that we can differentiate to serve this growing market demand. We plan to leverage this new licensing agreement to extend our leadership by developing leading edge SOCs that efficiently process and store audio, video and data files, while reducing power consumption for portable applications." | |
Reprinted from SOCcentral.com, your first stop for ASIC, FPGA, EDA, and IP news and design information. | |