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Vivante GPU Powers Leading Smart TV Platforms  
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January 11, 2012 -- Vivante Corp. announced that it has been selected to power the Marvell, Inc. Armada 1500 Media SOC. Armada 1500 is a Connected TV design used by OEMs that enables a seamless experience by converging user interfaces, entertaining 3D gaming, immersive HD video, web applications and social media.

The Vivante GC cores inside the Armada 1500 perform complex visual processing using the latest 3D graphics APIs and GUI composition interfaces. Application and content developers can now create captivating products that utilize cutting-edge 3D graphics. The composition engine performs pixel processing and multi-source blending on large screens with high dynamic range (HDR) clarity and instant responsiveness. Interactive web apps and social networking sites are incorporating visual effects accelerated by the GPU to improve their look-and-feel. Together, these dynamic components of the new user experience are possible through the extreme-low-power Vivante GC cores proliferating across an expanding ecosystem.

"The upcoming generation of Smart TVs brings together the best parts of gaming, entertainment, web apps and multimedia into a single, well defined solution. Marvell's ongoing collaboration with Vivante, a mass-market proven-IP supplier, has allowed us to rapidly define and develop industry-leading multimedia SOCs targeted at fast-growing connected TV markets," said Gaurav Shah , Vice President of Marketing for Digital Entertainment products at Marvell Semiconductor.

Go to the Vivante Corp. website to find additional information.

E-mail Vivante Corp. for more information.

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Vivante Corp.

Keywords: ASICs, ASIC design, IP, intellectual property, cores, graphics processors, graphics processing units, GPUs, microprocessors, MPUs, Vivante, Marvell Armada,
601/37350 1/12/2012 805 139
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