Now more than ever, developers of complicated SoC design rely on silicon IP (SIP) both internally developed and from third parties to achieve their time-to-market goals. Too often, SIP providers have oversold the capabilities of their products. It’s time for a new supplier-buyer relationship. After nearly 10 years of practice, SIP vendors must deliver a “Total Quality Experience” to buyers. But judging the quality of SIP is more than just answering yes to rows of questions in a matrix. Quality is measured most effectively through direct customer feedback and systematic quality investigation. SIP providers must now step up and deliver a new experience for their SoC customers.