November 4, 2010 -- To answer the question, you have to start with what is driving the future of system on chip (SOC) design. Unless we all suddenly decide to stop buying the next cool electronic gadget on the market, and the one after that, consumer electronics will continue to be the biggest consumer of SOCs. The electronic content in our daily life keeps growing, and so does the need to stay connected wherever we happen to be on the planet. This will continue to fuel the growth of consumer electronics and SOC design.
Piyush Sancheti. (Sancheti is the Senior Director of Business Development at Atrenta, Inc.)
This brief introduction has been excerpted from the original copyrighted article.